by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the fourth of five simple ways to help boost your website’s traffic and optimization.

4. Website pages should be keyword rich and related to your business.

Make a list of your top 20 keywords and variations of those words, and incorporate them into the copy on your site (avoiding the obvious repetition of words). Search engine “spiders” crawl Web pages from top to bottom, so your strongest keywords should be in that order on your home page and sub-pages (the most relevant on the top, the least relevant on the bottom).

You’ll want to do the same for your tagging. Make sure your title tags (the descriptions at the top of each page) and meta tags are unique and chock full of keywords. And your alt tags (images) should have relevant descriptions as well.