Entries tagged with “SEO”.


Have you clicked on a link on a website only to get a page with a “Page Not Found” error? Create a custom 404 Error Page for your website and take advantage of the space:

If you have a broken link on your site and a visitor clicks on this link they will be directed to what is called a 404 Error Page. This is a standard page that will let the visitor know that the link they clicked on could not be found. We all know how annoying this page can be. The good news is that there are ways to make this error page work for us.

Although these pages can drive traffic away, we can design them to actually become productive sales tools. Customizing your 404 error page should be a fairly simple process. Check with your host or the program you are using for your site to see how it can be done. Consider the ideas below to change your 404 page from a hindrance to a benefit.

1. Warm Welcome – Add a warm greeting and make your potential customers feel welcome as opposed to chasing them away with a giant “ERROR” plastered across the page.

2. Apologize with Free Gift – Offer them a free gift for the mistake. Add a link going to a $5.00 gift card, a bonus product with order, a free report or ebook, etc. Try to give them a gift that will be beneficial to them and you.

3. Subscription Page – Send them to your subscription page. Be sure to give them a free gift for subscribing. Offer helpful info, needed resources and more in your mailings.

4. Affiliate Product – If you are an affiliate for quality products and/or services, add a link to your affiliate page.

5. Your Product – Redirect them to your product pages. Be sure you have well-designed, easy to navigate product pages.

6. Use a Little Humor – Add something humorous to the page to lighten the mood and make your visitors want to look around more. Use cute, happy, funny graphics to put a smile on their face. Be sure not to cross any lines and be professional.

7. One Time Offer – Give the visitor a special one-time offer. Give them a deal not available anywhere else.

8. SEO Benefits – Design your error page so it is similar to your site’s other pages. Give it a keyword rich title and content. Add your blog/site title. Add a link to your site map or a site search function. It is hard to avoid the error pages so making them work for us is a good option.

9. Main Site Links – Be sure to add the important page links of your site so the visitors will know where to go. Briefly explain how going on will benefit them and what you have to offer.

10. Call to Action – Be sure to add a call to action on this page to instruct the visitor what to do or where to go to next. In the seconds you have to get people’s attention after the error page comes up, a call to action will sometimes make the decision for them.

The goal here is to not let this usually irritating page make your visitors quickly leave your site. Grab their attention with something interesting or entertaining so they will overlook the error and stay on your site. This can lead to more traffic and sales for your business.

“10 Ways to Benefit from Your 404 Error Page” by Terry Seymore in www.sitepronews.com

If you’re not sure exactly how to create a customized 404 error page, contact your web designer for assistance.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the last of five simple ways to help boost your website’s traffic and optimization.

5. List your site in online directories by related category or region.

This is an effective way to increase exposure and get found by prospects searching specifically for information on your product or service by keyword topic. Popular directories (like Business.com) typically have a nominal fee. But there are many other directories (like Dmoz.org, Info.com, and Superpages.com) that are free.

Most important, before you start your SEO initiatives, don’t forget to establish a baseline for your site so you can measure pre- vs. post-SEO tactics. Upload a site counter (which counts the number of visits to your website), obtain your site’s Alexa traffic ranking at Alexa.com, or get your site’s daily visit average (from Google Analytics or another application) and then chart your weekly progress in Excel. Understand that it typically takes two to three months for a site to be optimized…so be patient. You will eventually see results.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the fourth of five simple ways to help boost your website’s traffic and optimization.

4. Website pages should be keyword rich and related to your business.

Make a list of your top 20 keywords and variations of those words, and incorporate them into the copy on your site (avoiding the obvious repetition of words). Search engine “spiders” crawl Web pages from top to bottom, so your strongest keywords should be in that order on your home page and sub-pages (the most relevant on the top, the least relevant on the bottom).

You’ll want to do the same for your tagging. Make sure your title tags (the descriptions at the top of each page) and meta tags are unique and chock full of keywords. And your alt tags (images) should have relevant descriptions as well.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the third of five simple ways to help boost your website’s traffic and optimization.

3. Give Web searchers great content and a link back to your site.

Upload relevant content to sites that make such information available to other sites that want to publish it, such as ArticleDashboard.com or ArticlesFactory.com. This is a great way to increase market awareness as well as establish an inbound link to your site. There is also a syndication opportunity, as third-party sites may come across your article when doing a Web search and republish your content on their own websites. As long as third-parties give your site editorial attribution and a link, getting them to republish your content is just another distribution channel for you to consider.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity.  Here’s the second of five simple ways to help boost your website’s traffic and optimization.

2. Initiate a relevant inbound link program.

Set up a reciprocal link page or blog roll (a listing of URLs on a blog, as opposed to a website) that can house links from industry sites.  Contact these sites to see if they’d be willing to swap links with you – a link to your site for a link to theirs.  Again, relevance is key.  Search engines shun link harvesting (collecting links from random websites that have no relevance to your site), so these links should be from sites that are similar in nature to your business.