Entries tagged with “questions”.

Have you noticed a growing number of questionnaires on Facebook?  People are asking about your pets, what cities you’ve visited, your political view, even if you were going to stay up to watch the Royal Wedding on TV.

For Facebook users, you can implement Questions on your business fan page to interact with customers as part of their social media strategy.  Ask questions about your ideas or conduct a mini survey to determine which of your services is most popular.

To begin using Facebook Questions on your own page:

Step 1: Sign into your Facebook Fan Page.

If you administer multiple fan pages, go to the “Account” tab at the upper-right side of your Facebook account and click “Use Facebook as Page.”  Click “Switch” next to the fan page you would like to be signed into, which should be the page where you want to add Questions.

Step 2: On your Wall, where you would normally enter your Status, click on the “Question” link and enter your question.  Click on the “Add Poll Options” link and enter the survey options.

Step 3: Click on “Ask Question”

Yes, it’s that easy!  Come up with a question that you’ve been meaning to ask your clients and see what your Facebook network thinks.

In order to get more focused results from search engines, more people are using longer search phrases to search for what they want. One way to use this to your advantage is by putting more text on your website in the form of “Frequently Asked Questions” (FAQs), targeted at answering real user questions about your product or service.

The detailed question/answer text will give the search engines more content that can be used to increase relevancy of those longer search phrases to your website. It will also allow your potential clients to get to know you better, to learn about what and/or how you do business and help lighten the load on your support staff by allowing the users to help themselves.

Provide your potential clients with a better web experience and put your website to work for you!

Create a regulary scheduled newsletter or bulletin like this one you’re reading right now.

Explore different ways of keeping in touch with your network.  I use a service called Constant Contact for my newsletter.  It is one of a number of e-mail and survey services that has already been checked out by the larger ISPs like Comcast and MSN so your e-mails are less likely to get blocked.  When signing up for the service, you’re basically agreeing to abide by their anti-spamming rules.

Starting an e-mail campaign is actually not too bad if you plan ahead.  Decide how often you’re willing to commit to writing something on a regular basis.  It is one thing that can easily be put on the back burner, so stick with it!  One of the worst things you can do is to start and then have it fizzle out after just a few issues.

Write about what you know.  Write about some of the things you’re frequently asked about your product or service.  Write about some tips you’ve found to be useful to you.  You’re simply providing some information and sharing a bit of your expertise.
Make sure your prospects and clients remember you when they are ready to take action in the future!

If you’ve been thinking about starting an e-mail campaign, click on this link to sign up for a free 60-day trial with Constant Contact, and get a $30 credit to your account should you decide to sign up for their service

When was the last time you checked in with your past clients?

Whether you know it or not, your past clients are your best source of new clients. Finding a new client is time consuming and expensive. Taking the time and effort to keep in contact with past clients will grow your business through add-on sales, replacement sales, and referrals.

Your relationship with your clients should not end when the initial sale is complete. Studies show that it costs five times more to attract a new client than it does to keep one and you can increase your profit by 80% by only a 5% increase in customer loyalty. Since you’ve done work for them already, they know the kind of work you do.

Stay in touch. Whether it’s through a periodic e-mail, post card or letter, a holiday card, or a phone call, people will remember you, feel like they know you, and eventually, they often give you business or refer others to you.