Entries tagged with “questionnaires”.

Have you noticed a growing number of questionnaires on Facebook?  People are asking about your pets, what cities you’ve visited, your political view, even if you were going to stay up to watch the Royal Wedding on TV.

For Facebook users, you can implement Questions on your business fan page to interact with customers as part of their social media strategy.  Ask questions about your ideas or conduct a mini survey to determine which of your services is most popular.

To begin using Facebook Questions on your own page:

Step 1: Sign into your Facebook Fan Page.

If you administer multiple fan pages, go to the “Account” tab at the upper-right side of your Facebook account and click “Use Facebook as Page.”  Click “Switch” next to the fan page you would like to be signed into, which should be the page where you want to add Questions.

Step 2: On your Wall, where you would normally enter your Status, click on the “Question” link and enter your question.  Click on the “Add Poll Options” link and enter the survey options.

Step 3: Click on “Ask Question”

Yes, it’s that easy!  Come up with a question that you’ve been meaning to ask your clients and see what your Facebook network thinks.

When was the last time you checked in with your past clients?

Whether you know it or not, your past clients are your best source of new clients. Finding a new client is time consuming and expensive. Taking the time and effort to keep in contact with past clients will grow your business through add-on sales, replacement sales, and referrals.

Your relationship with your clients should not end when the initial sale is complete. Studies show that it costs five times more to attract a new client than it does to keep one and you can increase your profit by 80% by only a 5% increase in customer loyalty. Since you’ve done work for them already, they know the kind of work you do.

Stay in touch. Whether it’s through a periodic e-mail, post card or letter, a holiday card, or a phone call, people will remember you, feel like they know you, and eventually, they often give you business or refer others to you.