Entries tagged with “optimization”.


by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the last of five simple ways to help boost your website’s traffic and optimization.

5. List your site in online directories by related category or region.

This is an effective way to increase exposure and get found by prospects searching specifically for information on your product or service by keyword topic. Popular directories (like Business.com) typically have a nominal fee. But there are many other directories (like Dmoz.org, Info.com, and Superpages.com) that are free.

Most important, before you start your SEO initiatives, don’t forget to establish a baseline for your site so you can measure pre- vs. post-SEO tactics. Upload a site counter (which counts the number of visits to your website), obtain your site’s Alexa traffic ranking at Alexa.com, or get your site’s daily visit average (from Google Analytics or another application) and then chart your weekly progress in Excel. Understand that it typically takes two to three months for a site to be optimized…so be patient. You will eventually see results.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the fourth of five simple ways to help boost your website’s traffic and optimization.

4. Website pages should be keyword rich and related to your business.

Make a list of your top 20 keywords and variations of those words, and incorporate them into the copy on your site (avoiding the obvious repetition of words). Search engine “spiders” crawl Web pages from top to bottom, so your strongest keywords should be in that order on your home page and sub-pages (the most relevant on the top, the least relevant on the bottom).

You’ll want to do the same for your tagging. Make sure your title tags (the descriptions at the top of each page) and meta tags are unique and chock full of keywords. And your alt tags (images) should have relevant descriptions as well.

Maybe it could benefit from a bit of optimizing.

Websites with many photos tend to be the ones that are prone to slow download speeds. When you open the page and you can watch the photo “wipe” in as the page downloads, the main problem is the size of the photo file that is being called.

If you take a photo and transfer it directly from your camera and upload it to your website without any editing, and are resizing it by simply grabbing the corner of the photo to fit it in the page, the file will be way too large. Files straight out of your camera, at a medium resolution setting when you took it, could be 5MB each (or more).

Use a photo editing software like Photoshop Elements to change the resolution to 72dpi (all you need for web display), adjust the image size to the dimensions you want to show on your page, and, if you can, save it as optimized for web graphics. Typically, the file size for a full-sized photo should be no more than about 30KB and should be less than 1K for thumbnails.

Use this technique for sharing photos to friends and family through e-mail! No need to fill up their inboxes. If they decide to print one out you can then send them the larger, higher resolution file. The file could print a photo around 13.5″x18″ which is significantly larger than the standard 4″x6″ print you would get at the drug store.

Speed up your website download and keep your friends and family happy, too!