Entries tagged with “inbound links”.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity.  Here’s the second of five simple ways to help boost your website’s traffic and optimization.

2. Initiate a relevant inbound link program.

Set up a reciprocal link page or blog roll (a listing of URLs on a blog, as opposed to a website) that can house links from industry sites.  Contact these sites to see if they’d be willing to swap links with you – a link to your site for a link to theirs.  Again, relevance is key.  Search engines shun link harvesting (collecting links from random websites that have no relevance to your site), so these links should be from sites that are similar in nature to your business.

Have you been approached (usually by e-mail) by someone asking to do a link exchange?

Link exchanges are where you put a link to someone’s website on your website and they promise to put yours on theirs in an attempt to add more links and get more hits. You’ll find that as your site becomes more visible, you’ll get more random requests from people wanting to ride on your coattails after they’ve found you on the search engines.

If you are not in any type of relationship with the company, I don’t recommend agreeing to a link exchange. If it’s a known company or organization that you would personally recommend, you may consider it.

For sites you choose to link to, you should monitor them periodically to make sure they are still active, check that the domain name hasn’t been “hijacked” by someone and is being rerouted somewhere undesirable (I actually have seen this), and to make sure the linked site continues to meet your company standards, too.

Think of it as a referral. Be selective. By posting a link on your site, you are recommending that your potential clients take a look. It’s your reputation on the line.