Entries tagged with “grow your business”.


Wise words via Sandra Yancey, eWomen Network on ways to be a “Quitter” in your business:

1.  Quit hanging around people who aren’t smarter than you –  surround yourself with the right people that will help you move forward

2.  Quit waiting for the perfect “launch” moment – don’t wait for the when – go for the pursuit of progress, not the pursuit of perfection

3.  Quit trying to figure it out by yourself – find your tribe and let them help you

4.  Quit trying to do it on the cheap –  it’s hard to steal second base and keep your foot on first base.  Sometimes you have to let go – jump and build your wings on the way down – why have wings if you’re never going to fly?

5.  Quit taking it personally – some will, some won’t…so what?

 

Get out of your own way and take your business to the next level!

 

Wow! It seems like I had stopped for just a moment to catch my breath and months have disappeared. Well…it’s time to take a deep breath, exhale and jump in and resume sharing my Viewpoints. So here goes…

It’s again the start of a new year. Many people take this time to begin new advertising and marketing campaigns, or at least take a closer look at where they are with their business. An article I read hit the nail on the head for things to take a look at. Although it’s mainly direct towards trade show marketing, the basic rules still apply.

Planting Sales Seeds by Mike Mraz via Skyline Trade Show Tips

“My nephew Andy is a farmer.  He’s wanted to be a farmer since he was a little boy.  For Andy, there’s something so special about tending the crop to harvest.

Spend a day with him and you’ll learn that farming is very hard but rather simple work.

Of course technology has made a significant impact on the farming process. Fields are now charted by GPS, seeds are engineered to withstand hardship and chemicals assist in maximizing output.

But, the process is still pretty simple; turn the soil, plant the seed, water the field and harvest the crop.

Imagine if Andy farmed like many organizations marketed.

Here are 5 lessons that farmer Andy could teach marketers today:

  1. Choose the right crop for the right field.  Market segmentation and targeted messaging allow us to focus our efforts and leverage our marketing dollars like never before.  The proliferation of smaller more targeted events, allows exhibitors the chance to tell their story to a very qualified audience.
  2. Remember where you planted your seed.  What’s the point to randomly handing out or letting people help themselves to your literature a trade show?  When that brochure gets stuffed into a show bag, it’s one step closer to the trash can.  Just like the farmer controls his seed, the trade show marketer must control his information.
  3. Nurture your seed as it grows.  Focused follow-up and relationship development after the show is CRITICAL!  The farmer would never toss his seeds to the wind and expect the crop to harvest itself.  Why do exhibitors think that they can show up at a show, hand out literature, give away a few pens and expect a harvest to follow?  The harvest will belong to the marketing farmer who works the field.
  4. Know when to harvest your crop.  Experienced marketing and sales people know when it’s time to ask for the business.  They take a very strategic approach to developing the prospect into a customer and know when the time is right to close.  And, close they must.
  5. Be a good steward of the land.  Give back to your industry.  Get involved with the associations you belong to.  Put your “knowledgeware” (your smart people) on display by getting them on the speaker’s platform and presenting at your big conference.  To be seen as a thought leader you need to act like one.

If farmers behaved more like the average marketer, this country would starve.

With the exception of field sales (interesting use of words), the trade show floor is the only marketing field where we are face to face with our market.  In this field we have the opportunity to nurture a good crop and grow your business like no other.

So put on your overalls, grab your pitchfork and get to planting. You’ve got mouths to feed!”

by Wendy Montes de Oca

Okay, so you have a website. You’ve spent time and money getting this thing up. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what?

A website is of little use if nobody can find it.

Mastering organic search ranking has proven to be a fundamental part of the online marketing mix. (By “organic,” I mean the “natural,” as opposed to “paid/PPC,” listing that appears when someone conducts a search on Google or other search engines. Optimal placement is typically within the first 20 listings or three pages.)

Search engine marketing (SEM) and search engine optimization (SEO) – the ability to increase your site’s visibility in organic search listings and refine the content structure on the site itself – are critical for market awareness and customer acquisition. According to WebProNews, 66.3 percent of searchers click on organic listings before they click on a sponsored link. Even more important, a recent study by CreativeWebsiteMarketing.com indicates that most people who buy online start with a search engine.

Don’t let your site get lost in Internet obscurity. Here are five simple ways to help boost your website’s traffic and optimization.

1. Create online buzz about your site, product, or service.

You can do this by generating online press releases. There are services on the Web, such as PRWeb.com or Free-press-release.com, that do this for free or at a nominal cost. Another idea is to post comments to high-traffic blogs, bulletin boards, chat rooms, or forums.

Do a Web search for top blogs or news forums that are related to whatever it is that you’re selling. Go to each site, one by one, and post a comment. (Start a new topic or reply to an existing one.) This helps in two ways: One, you create buzz in the marketplace. Depending on your tactics, your message can even go viral. Two, you get a “back-link” to your site that helps when the site is indexed by search engine spiders.

An important note: Your post should be relevant and genuine. Your comment should be relevant to the question you’re replying to, have some sort of value to the readers that view it, and be in the proper area/subject matter on the forum you’re posting to. Stay away from posts that are blatantly self-serving. These posts are viewed as spam by forum webmasters and could get you banned from the forum, or at least be deleted.

For example, MaryEllen Tribby (ETR’s Publisher) had the good fortune to interview Newt Gingrich in March. Immediately after the interview, we posted a press release to several online press distribution services. We also uploaded comments about the interview to news-aggregating services, blogs, and political forums (with a back-link to the release posted in our Investors Daily Edge archive).

Within the weeks following the initial interview, website visits and traffic ranking more than doubled and conversion also showed a spike. Three months later, this release is still being picked up by the media and through syndication…and the Investors Daily Edge website is enjoying residual traffic and back-links from this effort.

Year-to-date, these techniques and the others I’m about to go into have helped increase traffic nearly 80 percent with a monetization of more than 150 percent ROI.

to be continued…watch for the next WebSight Viewpoint!

I make a lot of phone calls and am always surprised at the number of times I call the number listed for a business where the person simply answers “Hello?” with no mention of the company name or providing any other identification.

The problem…

1) If I am a potential client, I should not be left wondering whether or not I called the correct number; and

2) It doesn’t portray your business as being very professional.

Your greeting can be as simple as “WebSight Designs, this is Anita” or “Thank you for calling WebSight Designs, this is Anita, how can I help you?” Either way, go with what feels natural to you, and smile when you answer. Believe it or not your voice tone actually changes. You should sound as if you’re NOT overworked, tired or under pressure for a deadline. The only people that exist when customers call are you and the customer.

If you are not in a position to take a few minutes to talk, DON’T feel compelled to have to answer the phone at that moment. Let your voicemail take a message, BUT by all means be sure to follow up promptly.

Also, if you own a home-based business NEVER allow your children or even your spouse to answer your business line unless they have been schooled in proper business phone etiquette.

Make your first impression with your clients a positive one!

If not, you’re missing out on one of the most powerful, easy, and not to mention, cheap marketing tools available to you.

Most people choose who they do business with through referrals. A good testimonial can help your potential clients to see that your product or service helped someone just like them that has the same problem or is in a similar situation.

What do people who’ve actually used your product or service think about the experience working with you? If you know you’ve got a satisfied customer, ask for a recommendation, or if they’ve already thanked you, ask for permission to use their words on your website.

Using the words of others can sometimes persuade potential clients to call. Put your accolades to work!