A wise comment on my WebSight Viewpoint regarding keeping the look and feel of your Internet presence consistent was received from John Blair of Executive Strategies:

“The single most important factor when launching promotional/advertising campaigns is to have your Search Engine Optimization (SEO), website landing pages, social platforms like Twitter and Facebook, all speaking the same message, and keep a crisp delineation regarding which platform provides information, which one is selling, and which one is fulfilling in a clear strategy.”

Along with the look and feel, having a specific plan for presenting your key message will ensure the best chance of your campaign being successful.  Who is your audience for each venue?  What is your purpose for using that particular venue?  Each venue will present itself to prospective clients a little differently, but know that everything you communicate to your customers should convey the same message about your company.

Many small businesses end up with a muddled message because they have no plan.  Whether you are marketing to the masses or a specific niche/industry, those that are interested in your product will see your message if you are consistent.  By keeping all aspects of your marketing plan consistent you’ll have a better chance of establishing your brand.