Entries tagged with “back links”.

When you’re shopping for a hosting company to host your website, can you be assured that your website will always be up and viewable?

Uptime is a measure of how well the web hosting provider is doing at keeping their systems up and running.  If a hosting provider has a high uptime percentage, then it would mean that their servers stay up and running and so any site you host with them should stay up and running too.  Typically you’ll see a hosting company state a guaranteed “99.9% uptime.”  This is the industry standard.  To be realistic, there is no 100% guarantee.  Things happen, but you can get pretty close.

Uptime is simply calculated as a percentage of time:

  • 98% uptime = 28.8 minutes/day or 3.4 hours/week or 14.4 hours/month or 7.3 days/year
  • 99% uptime = 14.4 minutes/day or 1.7 hours/week or 7.2 hours/month or 3.65 days/year
  • 99.5% uptime = 7.2 minutes/day or 0.84 hours/week or 3.6 hours/month or 1.83 days/year
  • 99.9% uptime = 1.44 minutes/day or 0.17 hours/week or 0.72 hours/month or 8.8 hours/year

Sometimes there are scheduled outages where the company plans to perform a server upgrade or planned hardware change out.  This downtime is not covered in their uptime guarantee.  They try to do it in the hours between midnight and 5am to minimize impact on businesses, under the assumption that the majority of them are closed for the night.

And, of course, there are the unscheduled outages caused by failed hardware or in the unfortunate case of an attack by some malware or trojan whose basic goal is to take down a network, site or service.

The guarantee does allow for compensation should your downtime exceed the stated value, however most hosting providers have a lot of hoops they want you to jump through to claim the reimbursement.  They are probably hoping that you will decide that the amount of effort involved is not worth the minimal amount you would qualify to receive.

Regardless, 0.1% of downtime is actually very minimal.  It is in their best interest for reputable companies to do their best to minimize any downtime.  Like any other business, it comes down to the overall service you receive that will determine whether or not you trust and continue your relationship with that company.

by Wendy Montes de Oca

Don’t let your site get lost in Internet obscurity. Here’s the third of five simple ways to help boost your website’s traffic and optimization.

3. Give Web searchers great content and a link back to your site.

Upload relevant content to sites that make such information available to other sites that want to publish it, such as ArticleDashboard.com or ArticlesFactory.com. This is a great way to increase market awareness as well as establish an inbound link to your site. There is also a syndication opportunity, as third-party sites may come across your article when doing a Web search and republish your content on their own websites. As long as third-parties give your site editorial attribution and a link, getting them to republish your content is just another distribution channel for you to consider.

Have you been approached (usually by e-mail) by someone asking to do a link exchange?

Link exchanges are where you put a link to someone’s website on your website and they promise to put yours on theirs in an attempt to add more links and get more hits. You’ll find that as your site becomes more visible, you’ll get more random requests from people wanting to ride on your coattails after they’ve found you on the search engines.

If you are not in any type of relationship with the company, I don’t recommend agreeing to a link exchange. If it’s a known company or organization that you would personally recommend, you may consider it.

For sites you choose to link to, you should monitor them periodically to make sure they are still active, check that the domain name hasn’t been “hijacked” by someone and is being rerouted somewhere undesirable (I actually have seen this), and to make sure the linked site continues to meet your company standards, too.

Think of it as a referral. Be selective. By posting a link on your site, you are recommending that your potential clients take a look. It’s your reputation on the line.