Entries tagged with “advertising”.


During hard times, many companies take drastic measures to cut back costs, including completely eliminating promotional products. In a recession economy, it is important to advertise now more than ever!

You will easily stand out from the competition when the time comes to spend your hard earned money, if you simply focus on the effectiveness and affordability of the promotional products you choose. How often do you receive an impractical gift that remains in a stack of things on your desk? Promotional items tend to get lost in the shuffle. Try to find an item that will be used on a daily basis. Trendy items, however interesting they may be, tend to make less of an impact over an item that people need regularly.

Calendars, sticky notes, key tags, pens and reuseable grocery bags are some of the most common ways to promote your name. Make sure any of your promotional products that represent your company include your company logo, website, and phone number.

While many of your competitors will tighten or cut their marketing budgets, you can simply streamline. Show customers that your business is here through the good and bad, and you will gain a reputation for reliability.

Create a regulary scheduled newsletter or bulletin like this one you’re reading right now.

Explore different ways of keeping in touch with your network.  I use a service called Constant Contact for my newsletter.  It is one of a number of e-mail and survey services that has already been checked out by the larger ISPs like Comcast and MSN so your e-mails are less likely to get blocked.  When signing up for the service, you’re basically agreeing to abide by their anti-spamming rules.

Starting an e-mail campaign is actually not too bad if you plan ahead.  Decide how often you’re willing to commit to writing something on a regular basis.  It is one thing that can easily be put on the back burner, so stick with it!  One of the worst things you can do is to start and then have it fizzle out after just a few issues.

Write about what you know.  Write about some of the things you’re frequently asked about your product or service.  Write about some tips you’ve found to be useful to you.  You’re simply providing some information and sharing a bit of your expertise.
Make sure your prospects and clients remember you when they are ready to take action in the future!

If you’ve been thinking about starting an e-mail campaign, click on this link to sign up for a free 60-day trial with Constant Contact, and get a $30 credit to your account should you decide to sign up for their service

Does it help your potential clients know who you are and what you do if you are unable to talk to them at that moment?

No matter how available you try to be, there will be times when your customers call while you are unavailable. For that reason, your voicemail should be set up professionally in an effort to greet customers and give them some information in your absence.

At a minimum:

1) Greet them with your name, the name of your company, and your phone number;

2) Always thank them for calling;

3) Ask for the information you need from them;

3) Your message should be clear and friendly;

4) Provide a little information like your office hours or your website address; and

5) If possible, provide an idea on when to expect a call back.

Any useful information on your outgoing message will make your caller feel more comfortable that their call is important and you will respond. Of course, be sure to respond.

If not, you’re missing out on one of the most powerful, easy, and not to mention, cheap marketing tools available to you.

Most people choose who they do business with through referrals. A good testimonial can help your potential clients to see that your product or service helped someone just like them that has the same problem or is in a similar situation.

What do people who’ve actually used your product or service think about the experience working with you? If you know you’ve got a satisfied customer, ask for a recommendation, or if they’ve already thanked you, ask for permission to use their words on your website.

Using the words of others can sometimes persuade potential clients to call. Put your accolades to work!

Last time I had mentioned checking in with your past clients. This time, here’s a quick tip to keep in touch with current and prospective clients as well.

If you’ve received a handwritten note in the mail from someone, what is the likelihood that you’ll open it up and read it? A note sent snail mail adds that personal touch that could make a difference between you and your competition who uses e-mail alone to keep in touch.
It’s as easy as keeping a blank greeting card and stamped envelope in your briefcase or purse. Make it a habit to take five minutes to send out one note a day.

  • Immediately following a face-to-face meeting, simply jot down a quick note to say thanks for taking time out to meet with you.
  • If you find a few minutes with nothing to do while you’re waiting in the car for your kid to finish soccer practice or sitting in the waiting room at your doctor’s office, look through your contact list and write a note of thanks, congratulations, saw you in the news, did you catch this, hope all is well, what else can we do.

Add your business card, and put it in the next mailbox you see on your way to your next destination.  Poor penmanship is no excuse. Don’t rush your handwriting. Contrary to popular belief, most of us can write quite legibly if we take the time to do so. Remember, it’s just a couple of lines, not a dissertation. The person who receives your note will appreciate your thoughtfulness and will not be grading your handwriting.