Entries tagged with “advertising campaign”.

A wise comment on my WebSight Viewpoint regarding keeping the look and feel of your Internet presence consistent was received from John Blair of Executive Strategies:

“The single most important factor when launching promotional/advertising campaigns is to have your Search Engine Optimization (SEO), website landing pages, social platforms like Twitter and Facebook, all speaking the same message, and keep a crisp delineation regarding which platform provides information, which one is selling, and which one is fulfilling in a clear strategy.”

Along with the look and feel, having a specific plan for presenting your key message will ensure the best chance of your campaign being successful.  Who is your audience for each venue?  What is your purpose for using that particular venue?  Each venue will present itself to prospective clients a little differently, but know that everything you communicate to your customers should convey the same message about your company.

Many small businesses end up with a muddled message because they have no plan.  Whether you are marketing to the masses or a specific niche/industry, those that are interested in your product will see your message if you are consistent.  By keeping all aspects of your marketing plan consistent you’ll have a better chance of establishing your brand.

Create a regulary scheduled newsletter or bulletin like this one you’re reading right now.

Explore different ways of keeping in touch with your network.  I use a service called Constant Contact for my newsletter.  It is one of a number of e-mail and survey services that has already been checked out by the larger ISPs like Comcast and MSN so your e-mails are less likely to get blocked.  When signing up for the service, you’re basically agreeing to abide by their anti-spamming rules.

Starting an e-mail campaign is actually not too bad if you plan ahead.  Decide how often you’re willing to commit to writing something on a regular basis.  It is one thing that can easily be put on the back burner, so stick with it!  One of the worst things you can do is to start and then have it fizzle out after just a few issues.

Write about what you know.  Write about some of the things you’re frequently asked about your product or service.  Write about some tips you’ve found to be useful to you.  You’re simply providing some information and sharing a bit of your expertise.
Make sure your prospects and clients remember you when they are ready to take action in the future!

If you’ve been thinking about starting an e-mail campaign, click on this link to sign up for a free 60-day trial with Constant Contact, and get a $30 credit to your account should you decide to sign up for their service